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Four simple steps to double your Facebook fan base

4 April, 2012

Facebook fan pages are an essential tool for any brand or business. However, in order to reach and engage with your audience on Facebook, fans have to click the „like“ button first. In this post, I will share proven techniques to immediately increase the number of fans for you to interact with.

1. Advertise on Facebook using sponsored stories
Sponsored stories are the perhaps the quickest way to grow your Facebook fanbase.  Sponsored stories are displayed in your news feed and will be displayed when friends engage in activities on Facebook. You can use sponsored stories to promote page posts and page likes.

An example of a sponsored story for Hurtigruten ASA

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Having read case studies on Facebook advertising, Hurtigruten launched sponsored stories in January 2012. The results have been impressive and has helped take Hutrigruten from 11,000 fans to now more than 22,000.

2. Implement Facebook Social Plugins on your website

Facebook has a large selection on social plugins that can now be launched on your website, from Facebook Like, Comment, Connect and Stream.  The benefits of integrating Facebook into your website have been widely discussed such as the reduced number of spam comments and increased community interaction (using Comments) to an increase in up to 200% in site registrations (Connect).

Searchengineland reported that when working with Facebook, the following data was provided regarding social plugins:

  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • Outdoor sporting goods retailer Giantnerd.com saw a 100% increase revenue from Facebook within two weeks of adding the Like button.
  • Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.

In addition, Hurtigruten can report that Facebook is now the number one website for referring global traffic and year on year, referals have increased by 144%.

3. Run an incentivized competition

Competitions on Facebook have been somewhat of a gray area in the past but due to promotional guideline changes, you can ask Facebook users to become a fan of your fan page in order to enter a contest, sweepstakes, drawing or competition.

Earlier this year, Hurtigruten UK launched a Facebook competition that doubled Facebook likes and in late 2011, Enklere Liv, an E-Commerce store in Norway increased their fanbase from 5,000 to 44,000 through Offerpop and launching a daily Christmas competition (read case study).

4. Include a link to your Facebook page in your email signature

Instead of promoting your personal Facebook profile, make sure you include a link to your brand profile in your email signature.

To support the social media coverage Hurtigruten received during the NRK broadcast, Inside Sales Coach, Anne Maanum made sure we linked to Facebook and Twitter as much as possible. Here are two examples, one for external email and the second for internal email.

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If you are using web-based email, Wisestamp is a great service that allows you to utilize your email with social and productive email apps. Make sure you track your links to measure how the effect.

A Facebook fan is now just as important as your customer

In 2010, Allfacebook.com stated that a Facebook fan is worth twice as much as an email list subscriber. The reasoning is that „almost half of Facebook users log in every day, while email addresses are going dead from spam“ and although we have yet to see a direct correlation between an increased fanbase and online sales, research has shown that each fan of a Facebook page produced an extra 20 visits to the website.

Brands can no longer afford to not invest in Facebook and by implementing the above, you can increase your following in no time.

Do you have any success stories in increasing your Facebook fan-base? Share your suggestions in the comments below.

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