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	<title>Hurtigruten Web team Blog</title>
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	<description>Ideas, discussions and general opinions</description>
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		<title>Hurtigruten Web team Blog</title>
		<link>http://hurtigrutenweb.wordpress.com</link>
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		<title>Multiple payment options will increase your online sales</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/01/16/multiple-payment-options-leads-to-increased-online-sales/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/01/16/multiple-payment-options-leads-to-increased-online-sales/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 18:30:08 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Booking engines]]></category>
		<category><![CDATA[Conversion rates]]></category>
		<category><![CDATA[Search engine optimization]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1445</guid>
		<description><![CDATA[Research from Internet Retailer found that in 2009, online sales in Europe reached more than €68 billion. In 2011, online sales surpassed €90 million and it is expected to reach more than €133 billion by 2015. In terms of travel, online spend per shopper increased from €1026  in 2006 to €1536 in 2011. E-Commerce spend [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1445&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/01/16/multiple-payment-options-leads-to-increased-online-sales/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Payment options and increased sales</media:title>
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			<media:title type="html">Emarketer</media:title>
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		<item>
		<title>Increase conversion rates immediately with personalized real time remarketing</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/11/17/increase-conversion-rates-immediately-with-personalized-real-time-remarketing/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/11/17/increase-conversion-rates-immediately-with-personalized-real-time-remarketing/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 09:50:46 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Booking engines]]></category>
		<category><![CDATA[e-mail marketing]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1409</guid>
		<description><![CDATA[Forrester Research found that remarketing emails can generate nearly 4 times more revenue and 18 times greater net profits compared with marketing using simply untargeted mailings. Remarketing to web visitors that abandon your shopping carts is perhaps the highest ROI marketing activity the online marketing and E-commerce teams can undertake. Abandoners are visitors that almost [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1409&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/11/17/increase-conversion-rates-immediately-with-personalized-real-time-remarketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Abandonment Reasons</media:title>
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		<media:content url="http://hurtigrutenweb.files.wordpress.com/2011/11/personalization.jpg" medium="image">
			<media:title type="html">Personalization</media:title>
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		<media:content url="http://hurtigrutenweb.files.wordpress.com/2011/11/woman-within.jpg" medium="image">
			<media:title type="html">Woman Within</media:title>
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		<item>
		<title>Booking engine update October 2011</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/10/19/booking-engine-update-october-2011/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/10/19/booking-engine-update-october-2011/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 13:10:28 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1404</guid>
		<description><![CDATA[Having had few developments made during the summer period due to the server move, today we will perform two releases into the booking solution with versions 2.7.6 and version 2.7.7. The focus of the improvements is to reduce the number of errors handled in CRC and improved text and content in both our agency booking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1404&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<title>How to improve conversion rates and increase online sales</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/10/14/how-to-increase-conversion-rates-on-the-web/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/10/14/how-to-increase-conversion-rates-on-the-web/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 08:25:03 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1392</guid>
		<description><![CDATA[“The web is not just another medium, another sales channel. More than anything, it is another culture, another way of living and thinking.” – Gerry McGovern, 2011 A new sales channel has emerged Between 2009 and 2010, web traffic, conversions and revenue increased. As of June 2011, the numbers continue to increase. This has made [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1392&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/10/14/how-to-increase-conversion-rates-on-the-web/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/418c18838da6c760d40bb34b8fd89f16?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">slmacdonald</media:title>
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		<item>
		<title>Good service is the new sales and marketing</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/10/13/good-service-is-the-new-sales-and-marketing/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/10/13/good-service-is-the-new-sales-and-marketing/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 19:40:11 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1357</guid>
		<description><![CDATA[Great service is priceless. For another human being to go out of their way to make me feel special is something you cannot buy. When was the last time you felt like you were treated in a special way? For me, it was when I checked into Radisson Blu in Riga, Latvia and they gave [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1357&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/10/13/good-service-is-the-new-sales-and-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<item>
		<title>Embracing Social Media is not just limited to the consumer &amp; brand relationship</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/08/26/embracing-social-media-is-not-just-limited-to-the-consumer-brand-relationship/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/08/26/embracing-social-media-is-not-just-limited-to-the-consumer-brand-relationship/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 11:33:40 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1343</guid>
		<description><![CDATA[Social media is everywhere. Or is it? A lot of brands dealing directly with their fans or followers yet I do not see many third parties using social media. This blog post will review how B2B can embrace social media and increase leads, engagement and sales. The return of the Travel Agent When it comes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1343&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/08/26/embracing-social-media-is-not-just-limited-to-the-consumer-brand-relationship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Buying process</media:title>
		</media:content>

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			<media:title type="html">B2B Social Media</media:title>
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		<item>
		<title>How one website improvement increased sales by €15.8 million</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/08/18/how-one-website-improvement-increased-sales-by-e15-8-million/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/08/18/how-one-website-improvement-increased-sales-by-e15-8-million/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 08:13:11 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Booking engines]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1325</guid>
		<description><![CDATA[Redesigns are fun. They involve big budgets and senior management buy-in. Continuous improvements and  tweaking of a website are considered “boring”, yet ultimately prove to be more successful. Our most recent continuous improvement to the website is valued at €15.8 million (124 million NOK). Here is our success story. Simplify and eliminate bad complexity In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1325&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/08/18/how-one-website-improvement-increased-sales-by-e15-8-million/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
		</media:content>

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			<media:title type="html">Analytics</media:title>
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			<media:title type="html">Homepage</media:title>
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		<item>
		<title>What is more important to an online marketer; a Facebook Like or web visit?</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/08/08/what-is-more-important-to-an-online-marketer-a-facebook-like-or-web-visit/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/08/08/what-is-more-important-to-an-online-marketer-a-facebook-like-or-web-visit/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 13:21:12 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1311</guid>
		<description><![CDATA[As the importance of both the web and social media grows, we soon meet a crossroad as to which becomes more important and where budgets and resources should be shifted towards. This blog post will discuss what is the fast becoming the more important of the two. Facebook is the most important marketing channel Facebook [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1311&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/08/08/what-is-more-important-to-an-online-marketer-a-facebook-like-or-web-visit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">SmartInsights</media:title>
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		<title>There is nothing worse than an idea not executed</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/08/05/there-is-nothing-worse-than-a-idea-that-is-not-executed/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/08/05/there-is-nothing-worse-than-a-idea-that-is-not-executed/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 08:19:21 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1315</guid>
		<description><![CDATA[A company I used to work for sent out an email asking employees to suggest a slogan for their logo just before I left. I had a great idea for the slogan but hesitated in submitting it and wanted to save the slogan for a “better  time“ or company. I felt like it was a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1315&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2011/08/05/there-is-nothing-worse-than-a-idea-that-is-not-executed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<title>Going social results in record web traffic and sales</title>
		<link>http://hurtigrutenweb.wordpress.com/2011/07/07/going-social-results-in-record-web-traffic-and-sales/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2011/07/07/going-social-results-in-record-web-traffic-and-sales/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 07:06:19 +0000</pubDate>
		<dc:creator>slmacdonald</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1299</guid>
		<description><![CDATA[During recent weeks,  ‘the world’s most beautiful sea voyage’ has been subject to the world’s longest live documentary. Streamed live on the web between 16-23 June by the NRK, it is estimated that 3 out of 4 Norwegians (3 million) viewed the broadcast and has been viewed online across the globe from Congo and Sudan [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&amp;blog=10966626&amp;post=1299&amp;subd=hurtigrutenweb&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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