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	<title>Hurtigruten Web team Blog</title>
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		<title>Hurtigruten Web team Blog</title>
		<link>http://hurtigrutenweb.wordpress.com</link>
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		<item>
		<title>2012 in review</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/12/30/2012-in-review/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/12/30/2012-in-review/#comments</comments>
		<pubDate>Sun, 30 Dec 2012 22:25:08 +0000</pubDate>
		<dc:creator>KP</dc:creator>
				<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1711</guid>
		<description><![CDATA[The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here&#8217;s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 5,200 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 9 years to get [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1711&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">KP</media:title>
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		<title>10 lessons I’ve learned at Hurtigruten</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/08/23/10-lessons-ive-learned-at-hurtigruten/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/08/23/10-lessons-ive-learned-at-hurtigruten/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 11:43:06 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1697</guid>
		<description><![CDATA[September, 2012 marks my third year at Hurtigruten, the longest tenure in my career. However, I will be leaving the company on 31st August to seek new ventures. Hurtigruten is an international brand with a multi-cultural workforce. Ive learned a lot, and this blog post will highlight the most important lessons I’ve learned. 1. Be [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1697&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/08/23/10-lessons-ive-learned-at-hurtigruten/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<title>Booking engine update July 2012</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/07/06/booking-engine-update-july-2012/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/07/06/booking-engine-update-july-2012/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 07:21:36 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[Booking engines]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1687</guid>
		<description><![CDATA[On Wednesday,  4th July Hurtigruten released a new version of our agency booking solution (B2B) and consumer booking solution (B2C). The focus for the release is to improve the booking engines to match the new web design and usability and the launch of arrival and departure packages. Fixes set for the release (B2X version 3.4) [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1687&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/07/06/booking-engine-update-july-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<title>Cruise company increases online sales from $3million to $100million</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/07/02/cruise-company-takes-online-sales-from-3million-to-100million/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/07/02/cruise-company-takes-online-sales-from-3million-to-100million/#comments</comments>
		<pubDate>Mon, 02 Jul 2012 06:53:32 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[Booking engines]]></category>
		<category><![CDATA[Conversion rates]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1674</guid>
		<description><![CDATA[In 2011, Hurtigruten improved the online user experience by introducing key functionality (booking box) on the home page. Since then, continuous improvements have been made and documented, such as the results of what happened when we move the functionality above the fold and how the improvements increased sales online. Since launching the booking box, we [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1674&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Initiated bookings</media:title>
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			<media:title type="html">Booking box</media:title>
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			<media:title type="html">New booking box</media:title>
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			<media:title type="html">Prototype</media:title>
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		<item>
		<title>New website launch for www.hurtigruten.com</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/06/26/new-website-launch-for-www-hurtigruten-com/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/06/26/new-website-launch-for-www-hurtigruten-com/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 11:20:00 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[Booking engines]]></category>
		<category><![CDATA[Conversion rates]]></category>
		<category><![CDATA[Search engine optimization]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1667</guid>
		<description><![CDATA[In 2011, Hurtigruten ran a full scale usability test with Spotless Interactive in the UK, Germany and Norway. The findings were presented in April 2011 and during the past 12 months we have been working hard on implementing the web improvements. On Thursday, 18th June the new design went live in Norway and today we will launch the first [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1667&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/06/26/new-website-launch-for-www-hurtigruten-com/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<item>
		<title>Booking engine update June 2012</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/06/22/booking-engine-update-june-2012/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/06/22/booking-engine-update-june-2012/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 08:02:27 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1589</guid>
		<description><![CDATA[On Thursday 21st June, we released a new version of our agent booking solution (B2B) and our consumer booking solution (B2C). The focus for the release was to improve the online experience for our travel partners by making it easy to book as well the launch of our European Explorer packages. Fixes set for the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1589&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/06/22/booking-engine-update-june-2012/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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		<title>Three ways to translate your website content and go global</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/06/19/three-ways-to-translate-your-website-content-and-go-global/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/06/19/three-ways-to-translate-your-website-content-and-go-global/#comments</comments>
		<pubDate>Tue, 19 Jun 2012 14:50:21 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[General info]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1607</guid>
		<description><![CDATA[Translating your website has never been easier; whether you need your entire website translated or just a simple sentence there are now thousands of companies waiting to do business with you. The translation industry is a multi-billion dollar business and while 70% of Internet users do not speak English, limiting your language selection means limiting [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1607&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/06/19/three-ways-to-translate-your-website-content-and-go-global/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Google Analytics</media:title>
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			<media:title type="html">Internet users</media:title>
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			<media:title type="html">KCPB</media:title>
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		<title>Building high quality email subcription lists</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/06/11/building-high-quality-email-subcription-lists/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/06/11/building-high-quality-email-subcription-lists/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 06:21:28 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1598</guid>
		<description><![CDATA[Building a subscribers list is something that takes a lot of time and focus. Email marketing is one of the most effective marketing channels and 77% of online consumers prefer email over any other channel for recieving promotional material. Instead of buying lists, you can build your list organically and get high quality leads interested [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1598&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Web traffic</media:title>
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			<media:title type="html">Remarketing</media:title>
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		<title>Inbound marketing in a post-penguin world</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/05/31/inbound-marketing-in-a-post-penguin-world/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/05/31/inbound-marketing-in-a-post-penguin-world/#comments</comments>
		<pubDate>Thu, 31 May 2012 12:14:16 +0000</pubDate>
		<dc:creator>Steven Macdonald</dc:creator>
				<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1586</guid>
		<description><![CDATA[Do the words over-optimization, link-warnings, penguin and panda make you feel nautious? During the past 12 months, have you been scrambling around after each Google update as you try to ensure your sites do not become de-indexed or fall off the first page SERPs (also known as Search Engine Results Page)? If so, you are [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1586&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hurtigrutenweb.wordpress.com/2012/05/31/inbound-marketing-in-a-post-penguin-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">slmacdonald</media:title>
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			<media:title type="html">Venice keyword update</media:title>
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		<title>Learning points from leading Facebook-pages</title>
		<link>http://hurtigrutenweb.wordpress.com/2012/05/21/learning-points-from-the-leading-facebook-pages/</link>
		<comments>http://hurtigrutenweb.wordpress.com/2012/05/21/learning-points-from-the-leading-facebook-pages/#comments</comments>
		<pubDate>Mon, 21 May 2012 11:28:44 +0000</pubDate>
		<dc:creator>KP</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://hurtigrutenweb.wordpress.com/?p=1575</guid>
		<description><![CDATA[Facebook went public last week and there is alot of hype around the social utility company. At the same time companies are discovering how they can use Facebook to engage customers and increase sales!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hurtigrutenweb.wordpress.com&#038;blog=10966626&#038;post=1575&#038;subd=hurtigrutenweb&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">KP</media:title>
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