One inevitable result from making reports from an area is that the wish for reporting and the detail of the reports grow. And it grows fast!
Steven Macdonald has made a manual report of bookings the last couple of weeks for the Nordic and the UK B2C markets. (It will not be published here). This report gives us a great starting point in what we would like to see in future reports. Some of the features are currently not available in Proclarity, the Data Warehouse reporting platform.
I would like people to sketch their report wishes with dummy data, and send the report ideas to me. That way I can plan for what we want in future reports.
Currently the automatic reports will have these features: (one pr market)
- Web visits (all, or unique?) last period, change from same period last year.
- Web page views pr visit, with change from same period last year.
- Time on site
- Goals (predefined): as % of visits. (multiple goals, start booking, finish booking, newsletter sign up, “ships now”, what ship from harbour, forms, etc)
- Bookings: Last period # of B2C bookings with revenue, change from last year, average revenue pr booking, RT-PP distribution, Cruise-nights pr booking, extras pr booking,
I would like the weekly report and the monthly report to be a one page report, with the same content to make it easy for those who read it to understand it. There might be a second page with explanations and notes, but to be as readable and to the point as possible it should be possible to understand and browse it in a matter of seconds, not minutes.
Make your dream report and send it to me, and I will buy you a refreshment the next time we meet, if we use it, or parts of it in our final reports.