Sharing Knowledge in the Hurtigruten web team
I recently created a development plan for part of my team in order for them to develop new skills. The plan was presented to them in a meeting which was voluntary and was introduced via an email. The idea was that in a team where we handle several tasks, that we share our knowledge in order to improve our web efforts.
Don’t just mind your own business
The team is split into two areas – One area is responsible for web updates on several websites and the testing of our booking solution. The second area handles all online bookings and makes sure that bookings are quality checked and that all documents are handled within 24 hours. While both teams are located in the same office space, like most organizations we rarely transcend in new areas as we focus on our own tasks, as that in the end is what we get paid for – to do our job.
Move beyond your boundries
What I wanted to do was offer the opportunity to the team that we have these tasks and if they are interested, I would train them. What they would need to do is invest time to learn. Some of the requirements I have asked are the following;
- Take the Google Adwords exam
- Take the Google Analytics exam
- Read “don’t make me think” by Steve Krug
- Read “ReWork” by 37 Signals
People succeed if they love what they do
Whilst working at my previous company I was assigned the task of monitoring our web traffic and SEO. These tasks were given to me as I was the Content Manager and it seemed “right” to hand them over to me. The problem was, I had no experience with either. I was not given any training and when results were demanded, I could not succeed. In the end, I severely disliked Google Analytics and SEO.
Now, I love both, but what has changed? It was not expected of me and I took an interest in both and am passionate about content and web analysis. Hurtigruten will one day need people to work with both SEO and web analytics, and what better way to assign these tasks than to give them to people who are interested? That is my goal. That when my team is given tasks, I can assign them to people who are interested and enjoy the task at hand, otherwise they might be set up to fail, like I was.
Out of the 6 that attended the presentation, all 6 are now looking into new areas and when they leave their position as web booking specialists, not only will they leave with experience in processing online sales, but also with newly required skills such as content management, email & online marketing and web analysis and SEO.
We tend to think that if we share our knowledge of what we do, we can be replaced and therefore become selfish and secretive about our tasks, which is not the case. Knowledge is power, so let’s share it.
Watch the video below to learn more about what really motivates people