What’s your Mantra?
If you had asked me what my “mantra” was a year ago, I would have found it difficult to come up with an answer. If you were to ask me what my “mantra” was today, it would be easy – “To test”.
The word “Test” used to scare me. In school, my Math teacher would surprise us all and announce we would have a test, but now I understand. Hurtigruten have been “testing” for over a year now, with the web and the online booking solution. Each test has turned into a new section because of its success. Although not all tests will end up the same way, because of this we have been much more creative in our test projects and the more creative we are, the higher the ratio for it succeeding.
Testing The Water
Hurtigruten NOW, products yet to be launched in our consumer booking engine, launching explorer products online and our “Book” page, these all began as a test yet since launching these pages this year; they have generated over 56,000 web visits. The blog you are reading from now was launched as a test, yet 25 blog posts later, it still exists. That’s the beauty of web analytics is that we can see how well a test performs and if it is indeed a test, or something that is worth prolonging.
Before contributing to the web blog, I had never written a blog post before. It has now become a great platform for me to express my thoughts and develop my blog writing skills. Not everything has to be picture perfect before its release, because for everything to be perfect, it must go through tens of meetings, be approved by several people and ends up being delayed for months.
Why not “test” the next thought you have and launch it, instead of getting caught up in meetings and waiting for others to approve it. By the time you sit down in your first meeting, you could have tested your idea and tracked its success in Google Analytics. It’s a lot easier to present your ideas with numbers, as oppose to “expectations”.
If our only goal is to test an idea then we cannot help but succeed. Feedback is the success, both positive and negative.
This blog post was inspired by a Derek Sivers article published in 2007, which I came across recently. It’s great that his message still applies today and furthermore, that the message will apply for years to come. To read the blog post, please visit http://sivers.org/this-is-a-test