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New website launch for

26 June, 2012

In 2011, Hurtigruten ran a full scale usability test with Spotless Interactive in the UK, Germany and Norway. The findings were presented in April 2011 and during the past 12 months we have been working hard on implementing the web improvements. On Thursday, 18th June the new design went live in Norway and today we will launch the first of our English websites with The focus for the new website is to deliver a greater user experience.

Here is an overview of the improvements:

  • New front page design with map, video and links to the most popular web pages
  • Improved booking box on the front page and all voyage pages
  • Tabbed navigation menu for products, schedules and experiences
  • Brochure and Newsletter sign-up on the front page
  • New sections with Seasons and Experiences
  • Richer content for Norwegian and Explorer voyages

One of the biggest changes made to the Hurtigruten web is that all Hurtigruten websites will now have the same layout and structure. Websites in Germany, France and the UK will be launched during the summer.

The new design is part of a three-phase improvement package based on the usability test results. The next release is scheduled for the fall with focus on presenting richer product content.

A more detailed blog post on the process of changing the URL structure, redirecting old content to new content and of the website launch and impact on traffic will follow shortly.

What do you think of the new website? Feel free to submit feedback and suggestions in the comments box below.

5 Comments leave one →
  1. 26 June, 2012 12:35

    Congrats! Nice overview! Thanks for sharing. Looking forward to seeing the results!

  2. 26 June, 2012 13:59

    I have come here for the first time and I must say the article is very informative. Keep this good work continue.

  3. 26 June, 2012 16:48

    Had a quick look at this and it appears there are a few glitches on the flash image on the UK site. The swinging price tage for the main image which loads with the swf for the Norwegian Coastal Voyages cuts off when it swings away from the image. Still congratualtions, I am following this blog with interest as we sell your voyages and the suggested site improvements are welcome, particularly the Seasons and Experiences sections.

  4. 3 July, 2012 14:16

    The link to doesn’t work. Anyhow, I love the new design on the websites 🙂


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